Theses

During a period of about 3 months (Bachelor) or 6 months (Master), students prove that they are able to self-suffiently write an academic thesis on a current topic at the intersection of information systems and AI. In the following, we shed light into how students can write their thesis at the Chair of Information Systems and AI in Marketing.

Frequently Asked Questions

Are you writing your thesis in English or German?

  • As we are a very international chair, we expect the theses to be written in English.

How to choose a topic?

  • Subject to remaining capacities, we supervise Bachelor's and Master's theses on our research topics.
  • You can either (1) formulate your own initial proposals related to the general topics mentioned on our website or (2) apply for the published topics on our website.

When will the topics be published on our website?

Whom to contact?

  • First, we ask students to contact Prof. Nadj or a research assistant of the chair to ask for available capacities and narrow down a topic of interest.
  • Once, a topic of interest has been found, students formulate a 5-page exposé on their topic.

How should the exposé look like?

  • Exposés usually have a length of 5 pages. References and appendices are not part of the 5-page limit.
  • The exposé is to be structured as follows:
    1. Introduction, consisting of research motivation (e.g. “put $ on it”, use statistics), brief 360-degree overview of related work, derivation of the research gap(s), formulation of the research question, formulation of the research method, explanation of the theoretical and practical contribution
    2. Foundations, consisting of definition basis and introduction of concepts, frameworks or theories
    3. Related work, consisting of the current state of research (further details compared to the related work in the introduction) offered in tabular and written form
    4. Research Method
    5. Project Plan (via a Gantt Chart)
    6. References
    7. Appendix (if needed)

How long does the exposé writing process usually take?

  • Writing and iterating an exposé may take 4-6 weeks. 

How to write a thesis?

Where do you find literature?

  • In general, we suggest that you conduct a literature review on the topic of interest. Ideally, students find central articles while producing their exposé, and engage in a representative literature search during their thesis development.
  • In case you are conducting a systematic literature review, please consider this step-by-step guide: https://www.youtube.com/watch?v=_8R6ScVauXQ&t=487s
  • Either way, we strongly advise students to make sure that their literature search covers leading journals in information systems, human-computer interaction, and AI (see Go to Studies as starting point).

Which databases can you use?

As starting point, we suggest the the following databases:

Go to Studies

Meta-search engine that helps you search across ranked journals like information systems easily.

ACM Digital LibraryDigital library of ACM publications, full-text access at university computers
Scientific Literature Digital Library (CiteSeer)Database of publications in computer science and information sciences, full texts are usually linked and freely available.
JSTORDigital library for journals, books and primary literature; full-text access available on university computers
SpringerLinkOnline library for science, technology and medicine