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Tue, 03. Mar 2026
Full Paper Accepted for CHI 2026
We are pleased to announce that Prof. Nadj's chair will be represented at this year’s CHI Conference on Human Factors in Computing Systems with the following contribution:
Michael Thomas Knierim, Thimo Schulz, Moritz Schiller, Jwan Shaban, Mario Nadj, Max Wilson & Alexander Mädche (2026). Flow on Social Media? Rarer Than You'd Think.
Researchers often attribute social media's appeal to its ability to elicit flow experiences of deep absorption and effortless engagement. Yet prolonged use has also been linked to distraction, fatigue, and lower mood. This paradox remains poorly understood, in part because prior studies rely on habitual or one-shot reports that ask participants to directly attribute flow to social media. To address this gap, we conducted a five-day field study with 40 participants, combining objective smartphone app tracking with daily reconstructions of flow-inducing activities. Across 673 reported flow occurrences, participants rarely associated flow with social media (2 percent). Instead, heavier social media use predicted fewer daily flow occurrences. We further examine this relationship through the effects of social media use on fatigue, mood, and motivation. Altogether, our findings suggest that flow and social media may not align as closely as assumed - and might even compete - underscoring the need for further research.
The CHI conference, organized by the Association for Computing Machinery (ACM), is the leading venue in the field of human-computer interaction. We look forward to engaging in fruitful discussions at the conference.
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